Dear Investor,
It makes premium jeans in the United States. It has secured
a price niche that is neither too expensive nor is it too cheap. Consumers
always want to have the latest fashion and apparent from their balance sheet
that consumer spending is likely back.
Profit
Description
|
2011 (Q1) (USD’000)
|
2012 (Q1) (USD’000)
|
2013 (Q1) (USD’000)
|
Retail
|
-119
|
253
|
-326
|
Wholesale
|
4,441
|
5,671
|
6,704
|
Total
|
4,322
|
5,924
|
6,378
|
Strength:
·
Premium branded jeans. Gross profit margin
stands at 50%.
·
The consumers are spending again in the US,
·
Third most owned premium brand in the US
·
Wholesale via Departmental stores are growing
·
Experimenting with retail which could boost
their brand image
·
Jeans known for its comfy and perfect fit
Weakness:
·
Dependant on consumers to like them, one wrong
product and they are screwed
·
Competition are strong; profit margin maybe
eroded from heavy discounts
·
Its jeans; not much of a differentiator
·
Retail is still making mistakes and hiccups
Opportunity:
·
The countries such as China, South East Asia has
not been penetrated. IF they can just make it into these markets, the potential
will be immense.
·
Their retail strategy in theory should be
better; once they sort it out, they will be making money
Threat:
·
Bigger guys going after them; Guys like True
Religion.
·
Consumer spending to go down will cause even
more discounts
Catalyst:
Currently, they are facing investor’s wrath because of
missed earnings. In Q1 2013, they spend money to acquire the founder’s block of
shares so that they do not need to pay him the gross profit anymore, thus
lowering their earnings. But from the business fundamentals, nothing has
changed.
Opportunity to accumulate will be present to accumulate if
this falls to levels around USD1.20…(RM3600 per lot)….